Selected entrepreneurs participate in sessions facilitated by YEDI professors and instructors, providing a solid foundation in business theory and economics. Theory examined includes: entrepreneurship, marketing and sales strategy, business development, business modeling and communication skills. Successful entrepreneurs quickly need to learn where they lack expertise, and require a network of support. Entrepreneurs participate in sessions that will prepare them for real-life application of theory to achieve inspiration, ideation, and implementation. Topics include: visioning, environmental scanning, finance and fundraising. All sessions held once per week.

Entrepreneurs will participate in monthly roundtable mentor sessions that span diverse industries. YEDI is committed to inviting mentors from key sectors to provide valuable insights, problem-solving strategies, and networking opportunities. Most importantly, these sessions will feature renowned entrepreneurs from Israel and Canada—joining both remotely and in-person—to bring world-class expertise directly to participants each month.

A business will not survive in a competitive market if it lacks customer service, people management skills, and is unable to relate well to clients, vendors, and staff. Students will participate in sessions involving key components of business communication skills. Our partner National Communication Coaching Association of Canada (NCCA) helps entrepreneurs with their business branding, writing, communication tactics and pitch presentations.